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Mettle - Weekly Magazine for Entrepreneurs

Everybody has good ideas. Everybody has the power to change and affect our future. So, how can I motivate people to create, develop and launch their own start ups? How can I inspire them and give them the strength to do it? I developed this project called METTLE which aspires to publish every month a magazine focused on one single startup. It would be the Bible on how to create our own business – with all the keys to success, the tips and the traps to avoid.

Branding

Branding

Concept, Logo, Color Palette, Manifesto, Brand’s Philosophy, Applications, Packaging, & Events.

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Application

Application

The magazine would be available on Texture and on the app Mettle. The website would have featured videos, tips and ideas.

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Mettle Award!

Mettle Award!

Mettle Award would give entrepreneurs the opportunity to pitch their ideas and concepts to people from the business. It would happen once a year, and there would be only one winner. Instead of distributing popcorn, we would have fortune cookies that are inspirational and business oriented.

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Street Ad

Street Ad

In order to remind people that they are capable of achieving great things, and to give them self confidence, I conceptualized this mirror ad.

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